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What Students & Parents Need to Know about the 2024 College Admission Results
8 Trends from the Most Unpredictable College Admissions Season Ever
The 2023 college admission results are in, and it's safe to say this year was the most unpredictable year in recent history. It was a year filled with excitement for many students and confusion for some students. With an overwhelming number of applications submitted to many colleges and universities, the competition to secure a spot has become more intense.
As high school students gear up for the college planning and application portions of their journey to college, it's important to note the eight key trends that have emerged from this year's admission cycle.
TREND #1
Application Inflation Stoked by Test-Optional Policies.
The Common App reports a 32% increase in college applications submitted to public and private colleges since 2020. This rise in applications has led to a phenomenon known as
application inflation, where colleges receive more applications than they can reasonably consider. One of the primary driver of this trend is test-optional policies. Many colleges continue to not require test scores for admissions, a trend that started in 2020 due to pandemic-related challenges and safety concerns. This year, more than 90% of colleges have a test-optional policy, with some making it a permanent policy, such as Columbia University and William and Mary. In 2019–20, 74% of students reported a test score with their college application. In this year's admission season, 43% of applicants included a test score with their application. The overwhelming majority of colleges accept most of their applicants, so students can benefit by considering a wide range of schools.
TREND #2
The Hardest Hit Were the Most Selective Schools.
Ivy League universities and other selective colleges are now even harder to get into this year, with acceptance rates dropping as low as 3-4%. This is a significant decrease from the previous acceptance rates of 7-8%. This year, Yale, MIT, Harvard, Columbia, Stanford, and Brown all reported admit rates below 5%. The small acceptance rates indicate that top schools now require more than just perfect grades and test scores. It's important for students to explore different colleges when making their college lists, and not to rely exclusively on these prestigious schools.
TREND #3
The Focus on Early Applications Intensified.
Applying to colleges with early action and early decision options has become more popular than ever among students. Roughly
50% of applicants apply early, and colleges often fill a significant portion of their incoming class through these early application options. This often means students who apply early have a higher chance of being admitted, as well as a head start in the college decision-making process.
TREND #4
Record-High Deferrals at Many Schools.
One impact of application inflation has been that many high school seniors are facing the challenge of deferment. This year, many students applied in the early rounds to gain admission in December and January. However, colleges are deferring a significant portion of their applicant pools, leading to frustration and disappointment. Wisconsin deferred 17,000 of its 45,000 early action applicants, while USC deferred about 94 percent of its early pool. Clemson asked almost 15,000 of its 26,000 early applicants to wait for a decision, only rejecting 300.
TREND #5
Success in Sports Drove Application Inflation at Many Schools.
Universities and colleges in the South and Midwest with successful sports teams have seen a dramatic rise in applications, particularly from out-of-state students. The University of Tennessee is a prime example of this trend, with out-of-state applications increased by 51.3% over last year. As a result, the acceptance rates for out-of-state dropped by almost half this year, from 67.2% in 2022 to 33.3% in 2023. For many high school students, having a successful sports program is a significant factor in their decision-making process when choosing which colleges to apply to. It ranks as one of the top three priorities, alongside academics and campus culture, in determining their college list.
TREND #6
The Rise of More "Public Ivies."
Getting into state schools and flagship universities has become increasingly difficult, with in-state students facing more competition for spots due to an increase in out-of-state applicants. For example, Georgia Tech, UCLA, and Cal all report admit rates below 20%. Even lesser-known institutions have become more challenging to get into, so students must be strategic when creating their college lists.
We have a unique approach at College MatchPoint. It all begins and ends with our ultimate goal: for our students to thrive in their selected college.
The college application process can feel overwhelming, no matter how strong the student. But at College MatchPoint, we believe it should be organized, personal, and even fun, and we provide a framework that reduces the stress throughout the journey.
TREND #7
The Growth of Highly Selective Majors.
This year, the surge in application fueled the trend in highly selective majors at many schools. This means that even if a college has a relatively high acceptance rate, certain majors may have a significantly lower acceptance rate. Popular majors such as biology, business, engineering, computer science, and nursing are among the most highly selective. This makes the admissions process more competitive for students seeking to pursue these majors, requiring them to put forth their best efforts to secure admission.
KEY TAKEAWAY #8
Academic & Extracurricular Engagement Took Center Stage
In response to application inflation, colleges have placed an even greater emphasis on the student profile, including their academic transcripts and extracurricular activities. But top grades and test scores alone don't guarantee admission to competitive schools universities. Colleges are looking for sustained, long-term commitment to a particular cause or issue, as well as a clear connection between activities and the student's intended major, particularly for competitive majors such as engineering, computer science, pre-med, and business.
We have a unique approach at College MatchPoint. It all begins and ends with our ultimate goal: for our students to thrive in their selected college.
The college application process can feel overwhelming, no matter how strong the student. But at College MatchPoint, we believe it should be organized, personal, and even fun, and we provide a framework that reduces the stress throughout the journey.
The college admission process has become more competitive and unpredictable due to application inflation, requiring high school students to adjust their strategies. The increased difficulty of getting into state schools and flagship universities, the lower acceptance rates at selective colleges, and the growing importance of extracurricular activities emphasize the need for a diverse college list. To navigate this changing landscape, students must remain adaptable to all colleges on their list, including those that may not have been top choices initially, to create a well-rounded set of options.
If you're the parent of a rising senior, chances are you've already heard the buzz about early applications. Maybe a friend’s child got into their dream school through Early Decision. Maybe your teen is hearing classmates talk about submitting applications by November or registering for the August SAT. And maybe you're wondering: Are we supposed to be doing more right now? Should my teen apply early? It’s a great—and increasingly important—question. The Class of 2025 admissions cycle revealed just how much the early application landscape has changed. Applying early is no longer just a small boost. At many selective schools, it’s become the main round .
For years, many families considered public flagship universities to be smart safety choices—academically rigorous, nationally respected, and relatively attainable. Schools like the University of Georgia, University of Michigan, and UNC-Chapel Hill offered big-school energy with strong outcomes and, for high-achieving students, a sense of security in the admissions process. That’s no longer the case. The Class of 2025 admissions cycle confirmed what many parents of teenagers are just beginning to realize: many flagship public universities are now among the most selective options on a student’s list—especially for out-of-state applicants. In this post, we’ll unpack why this shift is happening, what the latest admissions data reveals, and how families can build smarter, more strategic college lists that balance aspiration with access.
If you’re parenting a high schooler through the college admissions process, you’ve probably noticed the shift. It’s no longer just about having a strong GPA or a few standout test scores. Today, especially at large public universities like UT Austin, the University of Michigan, and schools in the University of California system, colleges are asking a new question: How well does this student’s story align with the major they’re choosing?
Applying to the University of Texas at Austin is competitive—nearly 90,000 students apply each year. One of the most critical, yet frequently overlooked, components of your application is the expanded resume. Unlike a traditional resume, UT Austin expects a detailed overview of your activities, ranging from two to five pages. Here’s your step-by-step guide to building an expanded resume that stands out.
As the school year winds down, many parents are seeing it: a teen who once seemed focused and motivated is now… done. The energy’s gone. The stress is high. And whether they’re avoiding schoolwork or dodging conversations about the future, you’re left wondering how to help them re-engage—especially with college decisions, applications, or planning just around the corner. Burnout at this stage is more common than you think. It doesn’t mean your teen isn’t capable. It means they’re human. And in a year marked by record-shattering college admissions trends, even the most ambitious students are feeling the weight.
If college admissions felt unpredictable this year, you're not imagining it. The landscape shifted—again—and families across the country are scrambling to make sense of what just happened. It’s not just about more applications or lower admit rates; it’s about a system that now demands deeper strategy, earlier preparation, and more alignment between a student’s story and their academic goals. For many parents, it’s overwhelming. You want to support your teen, but it’s hard to know where to start. This post is here to help you sort through the chaos and use the months ahead to build clarity, direction, and momentum—no matter what grade your student is in.
When families think about the college admissions process, the focus often falls on the big-ticket items—GPA, test scores, essays, and extracurriculars. But there’s one document that quietly shapes how colleges read every application: the high school profile. It’s not something students write. It’s not something parents typically see. And yet, it might be the most important context-setting piece of the entire college file. At a time when admissions have never been more competitive—and when holistic review is being more carefully scrutinized—the school profile plays a crucial role in ensuring your student is evaluated fairly. It is, in every sense, the unsung hero of the application.
This year, we were lucky to work with some of the most driven and thoughtful high school seniors in the country. Many of them were offered admission to one or more of the nation’s most selective colleges—from Stanford to Barnard—during what was arguably the most competitive admissions cycle we’ve seen. These students faced record-low admit rates, rapidly shifting expectations, and more nuanced institutional priorities than ever before. What they accomplished, and how they approached the process, offer a roadmap for students and families navigating what comes next. Before we dive into those takeaways, a reminder: success in the college process doesn’t mean admission to one of these 25 schools. And falling short of their nearly impossible standards is not a failure. The schools below are incredibly selective, admitting just a sliver of the country’s most accomplished applicants. The strategies that helped students get in this year can support all students in telling a more authentic, compelling story—regardless of where they apply.
If your teen is planning to take the ACT this year, you’re stepping into a season of change. The ACT is rolling out a new format—the Enhanced ACT—that will impact everything from test timing to how scores are calculated. While much of the content remains the same, the structure, pacing, and strategy are shifting in ways that matter. These updates could affect how your student studies, which version they take, and even how their scores are interpreted by colleges. Here’s what you need to know to make confident, informed decisions during this transition.