What Updated SAT Scores Reveal About Increasing Competition at Top Colleges

For parents of high school students navigating the college admissions process, recent data on SAT scores provides crucial insights into just how competitive things have become. While the national conversation often focuses on declining overall college enrollments, a different story is unfolding at the top-tier schools. The latest SAT score analysis from 2016 to 2023 shows a significant rise in median scores, revealing how the bar for acceptance has only continued to rise.

Rising SAT Scores Signal Increased Competition

Between 2016 and 2023, the median SAT score at top colleges increased by an average of 35 points, pushing the average score up to 1413. This reflects a continuation of the long-term trend, where scores have risen by 123 points since 1985. The increase in SAT scores means that students applying to top-tier schools today face stiffer competition than their peers just a few years ago.

A closer look at the data reveals that 38% of schools saw their median SAT scores jump by 50 points or more between 2016 and 2023, with 4% seeing increases of 100 points or more. Institutions like Johns Hopkins and NYU experienced some of the largest gains, with their median scores rising by over 100 points. This means that students who might have once been considered strong candidates are now finding themselves competing with even more academically advanced peers.

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Test-Optional Policies and Their Impact

One major shift during this period has been the widespread adoption of test-optional policies, which allow students to decide whether to submit their SAT or ACT scores as part of their college applications. Many families might assume this trend would level the playing field for students with lower scores, but the data suggests otherwise. While test-optional policies did give students more flexibility, those with high SAT scores were still more likely to submit them, leading to inflated median SAT scores at many institutions.


Even among schools that required test submissions, six out of seven saw median SAT score increases between 2016 and 2023. This demonstrates that the rise in scores cannot be attributed solely to test-optional policies. The data points to a broader trend of more academically prepared students applying to top schools, making the admissions process more competitive than ever before.


Why A Strong Test Score Can Make A Difference

With the increasing competition for top-tier colleges, a strong SAT score can be a meaningful factor in the admissions process. While many schools have adopted test-optional policies, students with high scores have a clear advantage. In fact, submitting a high SAT score could help students differentiate themselves in a competitive pool, where more applicants are excelling academically.


Top-tier schools are not only looking for well-rounded students but also for those who can demonstrate high academic performance through standardized testing. Even in a test-optional environment, strong test scores show that a student can perform under pressure and excel in a rigorous academic setting. For students who feel confident in their test-taking abilities, submitting SAT or ACT scores may provide an edge, helping them stand out in a crowded field of applicants.


Some merit-based scholarships and honors programs still require standardized test scores. A high SAT score can unlock opportunities for financial aid and exclusive academic tracks that may not be available to students who opt out of submitting test scores. Given these factors, a strong SAT score remains a valuable asset in the college admissions process, even as test-optional policies gain traction.


How to Navigate the Tougher Landscape

As your family prepares for the college admissions process, keep in mind that the landscape is changing, and success may require more thoughtful planning than ever before. This is where expert guidance can make all the difference. At College MatchPoint, we understand the intricacies of the admissions process, including how to strategically position students for success amid rising competition. Whether it’s through test prep, application strategy, or crafting compelling essays, we’re here to help your student stand out.


In the face of rising SAT scores and increased competition, finding the right college fit is more important than ever. The good news? There are many excellent schools out there that provide opportunities for students to thrive both academically and personally. With the right approach, your student can still find their best-fit school—even in today’s tougher admissions landscape.

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