The biggest shift in results was among highly selective schools, as many of them saw huge increases in applications. The number of college applications per student have been soaring, up over 18% in just two years, according to Common Application data—it came mostly from students applying to more schools, not an increase in the number of students using the app (9% of students applied to additional colleges, while the rise in different students applying accounted for only 2% of the jump).

Here are our observations for what colleges seemed to be looking for this year.

1. Grades. The test-optional environment put the spotlight on grades. This was the key factor in evaluating a student’s academic strengths this year. 
2. Academic rigor. The rigor of a student’s coursework was also critical: colleges were looking closely at the student’s academic choices as the application numbers grew.
3. Demonstrated interest. Colleges were highly focused on yield (the percentage of students who say yes to an offer of admission), which meant students were tasked with showing interest to the colleges on their list. This includes campus visits (in-person or virtual), emails, or attending events. It’s not just about checking these items off the list—the interest needs to be genuine, and leaving this step out of the college process can greatly impact results.
4. Initiative. The students who seemed to shine in the journey this year were doers—those who engaged in activities and took them beyond the minimum requirements both inside and outside the classroom. 
5. Common good. Students who demonstrated concern for the common good had a leg up. But as always, these were organic and stemmed from the students' genuine passion. We did not see community service hours helping if they were unfocused. 
6. Authenticity. Colleges were looking for honest students who had a distinct voice. There can be a strong connection between authenticity and how engaged the student is in his or her college process. And remember: authenticity comes directly from the student. 

One other thing we noticed was that the season was asymmetrical: more than in the past, we saw decisions that didn’t make sense. This was difficult for students and families, especially with all the enormous change in one year. We've been impressed with the students' abilities to adjust expectations and engage with the college that they've chosen to attend. 

As we move forward with the Class of 2022, we strongly encourage students to create broad college lists that include a wide range of selectivity. We are working with students to own this process and to be able to articulate each of the options they are choosing.